Current:Home > FinanceKraft 'Not Mac and Cheese,' a dairy-free version of the beloved dish, coming to US stores-DB Wealth Institute B2 Expert Reviews
Kraft 'Not Mac and Cheese,' a dairy-free version of the beloved dish, coming to US stores
View Date:2024-12-23 20:28:40
The classic Kraft mac and cheese that everyone knows and loves is going dairy-free for Americans.
Kraft Heinz announced Wednesday that a new plant-based product will be hitting grocery store shelves in the United States for the first time.
The company is calling it NotMac&Cheese and it will be the third product created by the joint venture between Kraft Heinz and TheNotCompany, a Chicago startup that makes plant-based milk, burgers and other products.
The venture, called the Kraft Heinz Not Company, has previously collaborated on NotCheese Slices and NotMayo.
Kraft Heinz began selling vegan mac in Australia in 2021, but this will be the first time it’s been sold in the U.S.
Mac & cheese ice cream:Kraft Mac & Cheese ice cream is back at Walmart next week along with six new flavors by Van Leeuwen
The vegan Kraft mac and cheese will come in two flavors
NotMac&Cheese will be available in two flavors − original and white cheddar − and will begin rolling out on shelves across the country now through early 2024, according to the news release announcing the the product.
The company claims the new recipe has the same creamy texture and flavor of its beloved 85-year-old original product but replaces dairy with ingredients like fava bean protein and coconut oil powder.
Kraft Heinz keeping pace with plant-based food trend
According to Kraft Heinz, distribution of better-for-you mac and cheese products is "outpacing the overall category by more than six times," however less than 30% of buyers are repeating purchase, citing taste and texture as reasons why.
“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, CEO of The Kraft Heinz Not Company, in the news release.
According to the news release, the Kraft Heinz Not Company plans to "scale into several more categories" and begin international expansion in 2024.
Contributing: The Associated Press
veryGood! (87)
Related
- Jason Statham Shares Rare Family Photos of Rosie Huntington-Whiteley and Their Kids on Vacation
- How Halloweentown’s Kimberly J. Brown and Costar Daniel Kountz Honored the Movie at Their Wedding
- Opinion: Chappell Roan doesn't owe you an explanation for her non-endorsement of Harris
- Fran Drescher Reveals How Self-Care—and Elephants!—Are Helping Her Grieve Her Late Father
- FanDuel Sports Network regional channels will be available as add-on subscription on Prime Video
- Fran Drescher Reveals How Self-Care—and Elephants!—Are Helping Her Grieve Her Late Father
- MLB wild card predictions: Who will move on? Expert picks, schedule for opening round
- Streets of mud: Helene dashes small town's hopes in North Carolina
- Sports are a must-have for many girls who grow up to be leaders
- This year’s MacArthur ‘genius’ fellows include more writers, artists and storytellers
Ranking
- Britney Spears Reunites With Son Jayden Federline After His Move to Hawaii
- Naomi Campbell Addresses Rumored Feud With Rihanna
- Pac-12 building college basketball profile with addition of Gonzaga
- Abortion pills will be controlled substances in Louisiana soon. Doctors have concerns
- Taylor Swift's Dad Scott Swift Photobombs Couples Pic With Travis Kelce
- Mountain terrain, monstrous rain: What caused North Carolina's catastrophic flooding
- 7 Debate Questions about Climate Change and Energy for Pennsylvania’s Senate Candidates
- California governor signs bill making insurance companies pay for IVF treatment
Recommendation
-
Pennsylvania House Republicans pick new floor leader after failing to regain majority
-
Are oats healthy? Here's how to make them an even better breakfast.
-
Jay Leno says 'things are good' 2 years after fire, motorcycle accident in update
-
California governor signs law banning college legacy and donor admissions
-
Conviction and 7-year sentence for Alex Murdaugh’s banker overturned in appeal of juror’s dismissal
-
DreamWorks Animation at 30: Painting a bright path forward with ‘The Wild Robot’
-
WNBA playoff games today: What to know about Tuesday's semifinal matchups
-
Virginia school board to pay $575K to a teacher fired for refusing to use trans student’s pronouns