Current:Home > NewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell-DB Wealth Institute B2 Expert Reviews
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View Date:2024-12-23 19:34:43
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (687)
Related
- 2025 Medicare Part B premium increase outpaces both Social Security COLA and inflation
- Florida has nearly all ballots counted on Election Day, while California can take weeks. This is why
- Lawsuit seeks to reopen voter registration in Georgia after Hurricane Helene
- When is an interview too tough? CBS News grappling with question after Dokoupil interview
- Horoscopes Today, November 13, 2024
- Disney World and Universal Orlando remain open ahead of Hurricane Milton
- Federal judge in Alabama hears request to block 3rd nitrogen execution
- Will the polls be right in 2024? What polling on the presidential race can and can’t tell you
- Voters in California city reject measure allowing noncitizens to vote in local races
- Meredith Duxbury Shares Life Tips You Didn’t Know You Needed, Shopping Hacks & Amazon Must-Haves
Ranking
- Family of security guard shot and killed at Portland, Oregon, hospital sues facility for $35M
- Shop Amazon's October Prime Day 2024 Best Kitchen Deals & Save Up to 78% on KitchenAid, Ninja & More
- FBI arrests Afghan man who officials say planned Election Day attack in the US
- 'Dancing With the Stars' Anna Delvey elimination episode received historic fan votes
- Nicole Kidman Reveals the Surprising Reason for Starring in NSFW Movie Babygirl
- When is an interview too tough? CBS News grappling with question after Dokoupil interview
- Federal judge in Alabama hears request to block 3rd nitrogen execution
- South Carolina death row inmate told to choose between execution methods
Recommendation
-
Insurance magnate pleads guilty as government describes $2B scheme
-
Is Chris Pine Returning for Princess Diaries 3? He Says...
-
Shop Amazon's October Prime Day 2024 Best Kitchen Deals & Save Up to 78% on KitchenAid, Ninja & More
-
Meryl Streep, Melissa McCarthy shock 'Only Murders' co-stars, ditch stunt doubles for brawl
-
Fighting conspiracy theories with comedy? That’s what the Onion hopes after its purchase of Infowars
-
Charge against TikTok personality upgraded in the killing of a Louisiana therapist
-
'We're just exhausted': The battered and storm-weary prepare for landfall. Again.
-
Yes, voter fraud happens. But it’s rare and election offices have safeguards to catch it