Current:Home > MyBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch-DB Wealth Institute B2 Expert Reviews
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View Date:2024-12-23 18:20:45
Beyoncé and her Cécred hair care line know exactly what has the internet buzzing,́sCé as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (74)
Related
- Statue of the late US Rep. John Lewis, a civil rights icon, is unveiled in his native Alabama
- Brown sugar is a popular cooking ingredient. But is it healthy?
- Oscar Pistorius released on parole after serving almost 9 years for killing girlfriend Reeva Steenkamp
- IRS announces January 29 as start of 2024 tax season
- Surfer Bethany Hamilton Makes Masked Singer Debut After 3-Year-Old Nephew’s Tragic Death
- Endangered jaguar previously unknown to U.S. is caught on camera in Arizona
- He died in prison. His corpse was returned without a heart. Now his family is suing.
- W-2 vs. W-4? The key forms to know when you file taxes in 2024.
- Tennis Channel suspends reporter after comments on Barbora Krejcikova's appearance
- A ‘highly impactful’ winter storm is bearing down on the middle of the US
Ranking
- Karol G addresses backlash to '+57' lyric: 'I still have a lot to learn'
- Danish appeals court upholds guilty verdicts for 3 Iranians convicted on terror charges
- We thought the Golden Globes couldn't get any worse. We were wrong.
- Lindsay Lohan Looks More Fetch Than Ever at Mean Girls Premiere
- Republican Dan Newhouse wins reelection to US House in Washington
- Rays shortstop Wander Franco released from Dominican jail amid ongoing investigation
- Judge dismisses Notre Dame professor’s defamation lawsuit against student newspaper
- Tax deadlines to keep in mind with Tax Day coming up
Recommendation
-
Bluesky has added 1 million users since the US election as people seek alternatives to X
-
US Rep. Larry Bucshon of Indiana won’t seek reelection to 8th term, will retire from Congress
-
In 2011, a headless woman was found in a posed position in a California vineyard. She's finally been identified.
-
JetBlue’s CEO is stepping down, and he’ll be replaced by the first woman to lead a big US airline
-
Powerball winning numbers for November 11 drawing: Jackpot hits $103 million
-
Sterling K. Brown recommends taking it 'moment to moment,' on screen and in life
-
Migrant caravan regroups in Mexico after government promise of papers falls through
-
House Republicans release contempt resolution against Hunter Biden